mOves
minDs
communication that
We don’t just write reports. We craft the stories that make them matter.
BETWEEN helps government, council and corporate teams translate complexity into clarity – turning insight into action through persuasive business cases, asset management plans and strategic briefings. Our work bridges logic and emotion, builds alignment, and wins support for better decisions.
Need to move minds? Start here.
wHat
we do
We help organisations turn big, complex ideas into clear, persuasive documents that drive decisions. From business cases to strategic plans, our work blends structured analysis with powerful storytelling to deliver real-world impact.
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We create business cases that go beyond compliance. Ours connect logic with story – so decision-makers don’t just understand your proposal, they believe in it.
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We help councils shape future-ready plans that slot cleanly into LTPs and infrastructure strategies. Every plan tells a bigger story: how infrastructure supports the people it serves.
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No one reads a dry report. We design briefings that are clear, compelling, and crafted to stick – built for how decisions actually get made.
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We craft proposals and bid documents that speak to what matters – not just what’s asked. Whether it’s a government tender or a partnership pitch, we align your offer with the customer’s real drivers, combining clarity, empathy and strategy to increase your chances of a yes.
oUr
diffeRence
We’re not a traditional consultancy.
Here’s what sets us apart:
1. We listen first.
We don’t just collect data – we practice whakarongo. That means starting with people and priorities, not just spreadsheets.
2. We bridge perspectives.
We operate in waenganui – the space between views. Our work aligns technical, cultural, financial and strategic voices into one cohesive case
3. We use story as strategy.
Facts are essential, but story moves people. We weave both together into narratives that make the complex clear – and persuasive.
4. We design for decision-making.
Our reports aren’t padded out – they’re designed for traction. Clear insights, sharp options, bold recommendations.
6. We integrate Te Ao Māori values.
We bring in Māori perspectives from the outset – ensuring strategies reflect the full cultural context and uphold mana.
5. We right-size the story.
From two-minute soundbites to two-hour reads, we tailor messages for different audiences – from ministers to frontline staff.
7. We build alignment.
We work with you to unite diverse stakeholders around a shared purpose, so approvals are faster and confidence is higher.
8. We think ahead.
Our work isn’t just for today. It’s future-proofed – ready to flex as your environment shifts.
wHo we
wOrk with
Government agencies and ministries
Regional and local councils
Iwi, Māori organisations and Treaty partners
Infrastructure teams and asset managers
Cross-sector collaborations and funding partnerships
Whether you’re shaping a strategy, writing a case, or getting a big idea over the line – we help get you from here to there.
Trusted by organisations
across Aotearoa
who’s behind
Julian Andrews has led communications strategy across some of Aotearoa’s most complex infrastructure and innovation projects – from helping secure $100M+ in government funding to aligning stakeholders on large-scale cross-agency plans. BETWEEN is the product of that experience – a strategic writing practice that blends insight, clarity, and purpose.
ready
to tAlk?
The work we do isn’t about ticking boxes – it’s about shifting minds, building trust, and unlocking momentum.
If that’s what you’re trying to do, we should talk.
julian andrews
Chief Connector